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  • Dove’s Campaign for Real Beauty is a marketing sham.  They don’t really care about real beauty. The evidence for this is found in it’s owner, Unilever, the same company that owns Axe.  Above is video from Dove.  Here is a link to the first video that pops up when you type in Axe on YouTube. I could care less if Axe wants to use sex to sell products.  It is just that Unilever is trying to cash in on both sides of this moral fence.  Tell it like it is.  The line at the end of the Dove video reads, “talk to you daughter before the beauty industry does,” when it should read,” talk to your daughter before we do.”

    Posted on August 8, 2010

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